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[graniaprisync]

Small  corporate  marketers love  the chase. They  adore  to think of a marketing promotion as a  singular  event. But it's  only this  approach of marketing that holds  a number of small businesses  back. They fall  victim to the marketing  concept of the  day  and  rarely  fully  know what it takes to  develop and build a  totally functioning, consistently  performing, marketing  method  In this article  I am going to outline  the basic steps that any business  can follow on the way to  instigating  their very own marketing system. Small business  managers  have no problem thinking systems when it comes to, Accounts or Human Resources. However, when it comes to marketing though, it's a different  concept . It's as if they are waiting for lady luck to knock on their door with the next great  marketing  creation.   Claim and define a  niche market - The next thing you know the target  niche is  just about anyone they think will pay them. You must  abide  to a narrowly defined target  niche and you must focus  all of your  energy  upon serving that market like no one ever dreamed  of.    Find  and communicate a  central  message for that market - Until you can show how your  corporation  is different and offers something  varied, you will always compete on price. You must find a way  to tell your newly  defined narrow  target market why you have something to  give  that they value.   Develop  multiple forms of permission based lead generation - Your lead generation  angle must be built on  a number of fronts, such as public relations, referral marketing, strategic  alliances, and targeted marketing.   Every  method needs a  winner. Either find someone  in your organization who does  no more but operate  the system or hire  a marketing professional  and charge  them with helping you develop, implement and run the system.  Umberto Tassoni is a marketing writer and creator of the Events Marketing System in Melbourne Victoria Australia.