The Japanese government wants the country's suit-loving salarymen to be bold this summer. Ditch the stuffy jacket and tie. And for the good of a country facing a power crunch, go light and casual.
Japan's "Super Cool Biz" campaign kicked off Wednesday with a government-sponsored fashion show featuring outfits appropriate for the office yet cool enough to endure the sweltering heat.
This summer may be especially brutal. The loss of the Fukushima Dai-ichi nuclear power plant, which was crippled by the March 11 tsunami, means electricity could be in short supply around the nation's capital, Tokyo, during especially hot days.
To prevent blackouts, the government is asking companies and government offices to cut electricity usage by 15 percent. It wants companies to limit air conditioning and set room temperatures at a warm 28 degrees Celsius (82 degrees Fahrenheit).
The idea isn't new. "Cool Biz" was introduced in 2005 by the environment minister at the time, Yuriko Koike. The campaign was part of efforts to fight global warming.
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หัวข้อ: Japan wants businessmen to shed suits, save energy (อ่าน 26 ครั้ง)